Since we’re tracking the whitepaper download, that URL can be “whitepaper/thank-you”. The most reliable option is to select URL contains, then insert the unique portion of the URL. Additionally, you can specify the URL that you want to track. In this case, we’re tracking a download with the universal tag that was just placed on the site. Here you can select the type of conversion you want to track (purchase, sign up, download, site visit) along with the type of tag you’re using to track it.
On the c onversion tracking page, click on create new conversion event. Let’s run through a scenario: tracking whitepaper downloads on a confirmation page. This is really easy to do with Google Tag Manager or any other tag management platform.Īs I mentioned earlier, Twitter’s Universal Website Tag lets you track conversions on certain URLs. Twitter will then provide you with a code snippet for you to place on all pages of your site. To create a Universal Website Tag for your site, head to the Tools tab in the Twitter Ads UI and click on c onversion tracking : Additionally, you can create re-marketing audiences once the tag is implemented. Once the tag is implemented, you can track conversions when users reach specific URLs, like a “thank you” or “confirmation” page. Similar to the Facebook Pixel and Bing UET tag, Twitter’s Universal Website Tag is placed on all pages across your site (before the HTML tag). Twitter’s primary form of conversion tracking is done through it’s Universal Website Tag. Interested in learning more about the basics of website tagging? Check this article out! Tracking conversions with the universal website tag Luckily, Twitter has two solid conversion tracking options that let you measure the success of your paid campaigns: the Universal Website Tag and the Single Event Tag. If you’re advertising on Twitter, you probably want to know if your promoted Tweets are actually getting you a positive ROI, right? Or if you have several campaigns using different targeting options, you’re probably wondering if your follower targeting campaign is more or less efficient than your keyword targeting campaign. Without it, digital marketers would be spending money blindly and probably losing their jobs in the process. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Conversion tracking is the most important and valuable aspect of digital marketing.
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